Fielding Nair International was selected by Fisher-Price (Mattel Toys) to re-plan the famous Play Lab,
their landmark childhood research facility located at their design headquarters in East Aurora, NY.
The Fisher-Price project mission was to enable the Play Lab to support a comprehensive range of
research methods & facilities that help the Fisher Price team understand children’s
interests, abilities, and needs, and leverage their team’s extensive professional knowledge
and technical expertise to provide a range of quantitative and qualitative research.
This then comprises the foundation for the design of toys suited to the abilities and interests
of the 21st century child.